Premium Swimwear & Resort WearUAED2C Worldwide
Laquerd.com
Building a premium swimwear label's full-price D2C engine, from the UAE to customers worldwide.
The situation.
Laquerd is a premium swimwear and resort wear brand based in the UAE, selling D2C to customers worldwide. The challenge: swimwear is a considered, seasonal purchase in a category crowded with fast-fashion discounting. A young premium label has to build full-price demand, trust before the first purchase, and reasons to come back next season.
The work.
- Positioned the brand on design and quality, away from price-led triggers
- Built collection-launch campaigns across Instagram and TikTok
- Developed a UGC and creator content engine suited to swim and resort wear
- Set up international D2C checkout, shipping, and returns flows
- Built email flows for launch lists, restocks, and post-purchase care
- Tracked full-price sell-through per collection to protect margin
The results.
- Premium
- Full-price positioning in a discount-heavy category
- Global
- D2C shipping to customers worldwide
- Owned
- Audience built across Instagram and TikTok
Detailed figures are being finalised for publication.
Premium brands can't win by discounting more. They win when brand, acquisition, and retention work as one system.
The same operator approach. Now for your brand.
No obligation · 15 days free · Senior operator on your brand from Day 1