From local fashion brand to AED 10M+ eCommerce revenue across six GCC markets.

The situation.

Kayfi is a fashion and garments brand based in Dubai, operating across UAE, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait. The challenge: high CAC, marketplace complexity across Amazon, Noon, Namshi, 6thStreet, and Boksha, seasonal demand spikes straining inventory, and margins compressed by discounting and fragmented logistics.

The work.

Sid took ownership of eCommerce P&L, growth, marketplaces, and operations across all six GCC markets.

• Rebuilt the full customer journey (PLP, PDP, checkout) to lift conversion and cut drop-off
• Launched and scaled profitable presence across 5 marketplaces simultaneously
• Implemented GCC-wide SEO framework: 180+ Page-1 keywords across Arabic and English search
• Overhauled Meta and Google ad strategies to improve ROAS and reduce CAC
• Aligned pricing, promotions, inventory, and delivery to reduce margin leakage
• Built and led a cross-functional team of 11

The results.

AED 10M+

Total eCommerce revenue built

AED 3M+

Annual ad spend managed profitably

180+

Page-1 keywords on Google across GCC

5

Profitable marketplace channels

11

Cross-functional team members led