Fashion FootwearNew Delhi, IndiaD2C
Vostrolife.com
300 orders a month to 6,000. In 18 months.
Sid · General Manager eCommerce · Cefiro India Pvt. Ltd.
The situation.
Vostrolife is a D2C fashion footwear brand in New Delhi. At the start: 300 orders/month, inefficient funnel, catalogue not structured for conversion, expensive and inconsistent paid marketing, no system connecting acquisition, retention, and operations.
The work.
Sid held full GM-level ownership: P&L, team, strategy, and execution.
- Rebuilt the product catalogue: pricing, photography, SKU rationalisation, conversion-optimised listings
- Built an integrated growth system: Meta + Google + SEO + email + WhatsApp as one engine
- Grew organic search 500% through targeted content and technical SEO
- Overhauled the full funnel with CRO that dramatically improved order conversion
- Built repeat purchase systems: post-purchase flows, loyalty, customer segmentation
- Tightened reverse logistics and post-purchase experience
- Built and led a 25-member team across eCommerce, marketing, content, design, and operations
The results.
- 300 → 6,000
- Monthly orders in 18 months (1,900% growth)
- ₹15 Cr+
- eCommerce revenue built (INR 150M+)
- 500%
- Increase in organic traffic
- 25
- Team members built and led
- 18 months
- Time to achieve full transformation
Vostrolife needed a system where every channel, paid, organic, retention, and ops, worked together.
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